M Marketing 4th edition by Grewal Levy Test Bank

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Product description:
Adding Value to your Marketing Course – Marketers know that ultimately the marvelous products and services will go unsold if they cannot use the arm and a leg to the customer. Understanding this value-based act is current for hype students today, and is at the innovation of this question, decor it apart. This act is emphasized omnipresent the matter in hand, and demonstrated on the handle of the Adding Value boxes hang in each chapter.
With a beautiful chapter on Social and Mobile Marketing, Grewal and Levy’s M: Marketing make be in the most advanced products for studying the principles of hype today.
Table of content:
Section 1-Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Social and Mobile Marketing
Chapter 4: Marketing Ethics
Chapter 5: Analyzing the Marketing Environment
Section 2-Understanding the Marketplace
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Section 3-Targeting the Marketplace
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research and Information Systems
Section 4-Value Creation
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services the Intangible Product
Section 5-Value Capture
Chapter 14: Pricing Concepts for Establishing Value
Section 6-Value Delivery: Designing the Channel and Supply Chain
Chapter 15: Supply Chain Management
Chapter 16: Retailing and Multichannel Marketing
Section 7-Value Communication
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, and Sales Promotions
Chapter 19: Personal Selling and Sales Management
Product details:
Language: English
ISBN-10: 0077861027
ISBN-13: 978-0077861025
ISBN-13: 9780077861025
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