Strategic Management of Technological Innovation 5th edition by Schilling Test Bank

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Product Description:
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the kernel of deviation authority as a all important process. It is accessible to parallel the crucial powers that be style used in roughly practice textbooks, progressing from assessing the low-cost dynamics of a how things stack up to employment formulation, to strategy implementation.
Table of content:
PART ONE
Industry Dynamics of Technological Innovation
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry
PART TWO
Formulating Technological Innovation Strategy
Defining the Organization’s Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
PART THREE
Implementing Technological Innovation Strategy
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy
Product Details:
Language: English
ISBN-10: 1259539067
ISBN-13: 978-1259539060
ISBN-13: 9781259539060
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